And why that matters.

There are three parts in every thought and judgment.


Learn the timeless Stoic principles

This is my Marcus Aurelius tattoo

Marcus Aurelius wrote the “Meditations” to paint his soul with the color of his thoughts. He wrote it to examine his life, enforce his principles. He wrote it to move one step closer to becoming the ideal version of himself every day.

“Your soul is painted with the colour of your thoughts” — Marcus Aurelius

This is also the idea that ultimately brought me to journaling. My goal is to paint my soul with the principles and thoughts of my ideal self. I want to have the right mindset for a healthy, wealthy, and happy life.

But what’s the right color?

I want to be…


It’s how we represent things, it’s how we perceive them.

All of your troubles come from your judgment.

It’s how we represent things, it’s how we perceive them. It’s the stories we tell ourselves about things happening around us.

“My colleague did this and this, how awful.”

“The deal I was working on didn’t go through, what a pity.”

“I broke up with this amazing person, my life is over.”

The only things we can truly judge as “good” or “bad” are our own thoughts and actions. The rest is indifferent.

You are the source of all of your suffering.

Don’t worry about the things you don’t control, don’t judge them.

Every challenge is an opportunity to continue courageously, following your principles, and doing your best work. No matter the circumstances.

PS! I write a daily journal with Stoic thoughts on Substack.


The three parts of every action.

When an archer shoots a target, there are three parts to that action.

First, the goal of hitting the target. It’s fully under the archer’s control. He will set the intention (why I want to hit the target) and decide to perform the action.

Second, the action. Making the shot. Also fully under the archer’s control. He can do everything in his power to make the perfect shot — check the wind, prepare the bow, take the correct stand.

Third, it’s the end. The reality of the arrow actually hitting the target. Here, the archer is no longer in control…


More than 30,000 people decided to make an avatar within the first month

Ready Player Me avatars

Soon after COVID hit and made our team go fully remote, we quickly got tired of seeing each other’s faces on video and decided to give Mozilla Hubs a try — so we could meet up in the same room, virtually.

Hubs is pretty awesome, but there was one thing about the platform that just didn’t do for a team creating personal avatars: the generic robot-style avatars you have zero similarities or connection with.


Aim for options with limited downside and unlimited upside.

Photo by Jay Wennington on Unsplash

Meet John.

John wants to start a business.

John has been to restaurants. John likes restaurants. John has always thought it would be excellent to own his own restaurant.

Like most people, John thinks restaurants are a proper business. Not like the risky tech businesses that kids are into these days.

Everybody eats, right?

Wrong call, John. Restaurants are spectacularly bad businesses. There are two main reasons for this.

Competition is not great. But it's still possible to build a decent lifestyle business on a fiercely competitive market.

Limited upside is worse.

Limited upside means you…


From three characters to personal 3D avatars

Photo by Ben Sweet on Unsplash

From chatting with strangers in early internet forums to modern social media and multiplayer games, our online identities are playing an increasingly important part of our lives. Online identity can be many different things. For companies like Amazon, it’s the goods we buy and the books we like. For YouTube, it’s the content we watch.

Your identity is who you are and what you do. Your visual identity is how other people recognize you. And ironically, the first phone call ever made by Alexander Graham Bell contained the words:

“Mr. Watson, come here — I want to see you.”

Our…


VIRTUAL WORLDS

Kids under 13 spend more time in Roblox than on Facebook, YouTube & Netflix combined

By Pexels

Originally published in Hacker Noon.

Games are becoming the way kids communicate with their friends these days. Much like the previous generation used to do at basketball courts and skate parks.

Hanging out on a basketball court was never only about the game. It was about spending time with your friends and socializing. Having an activity to gather around.

In 2019, the same thing happens virtually. The activity is Fortnite, Roblox and a little bit of Minecraft.

The numbers speak for themselves.


How to survive the startup roller-coaster

Photo by Tyler Lastovich on Unsplash

It's a fresh summer morning in Tallinn. I'm walking to the office while going through email on my phone.

BAM! There's an email from an investor, confirming their investment decision. Woohooo, we're doing this! I'm adding pace, dashing to the office to tell the others.

I get there shortly. My co-founder tells me he just had a call with a big potential client that we were going to sign this week. It's not good. We're not going to make the deal.

BAM! I feel like crap. Why is this always happening to us?

That's a typical day for a founder…


It was 2016, I woke up in a crappy motel in Amsterdam early in the morning to a call from my co-founder and COO. He sounded nervous and it didn't take long to understand that something bad had happened.

Then he told me we fucked up and had done some terrible accounting error and are missing almost $100k and would be effectively going bankrupt in three weeks. Yikes, thanks for the wake-up call.

It was also a wake-up call for me as a CEO. Thus far in building our company, we had neglected using any formal processes “because we were…

Timmu Tõke

CEO of Wolf3D | Forbes 30 Under 30 | Virtual humans for virtual worlds.

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